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Since coming to the throne in 1999, King Abdullah of Jordan regularly dresses up as a commoner to inspect his kingdom "incognito!" It gives him a highly-accurate perspective of what is going on around him. What can we as businesspeople learn from this unique approach? Lessons, tips and advice abound... Read More

This is a “How To” article that uses several tips to help promote your event and make sure that you are reaching a targeted audience.

If you spend a good amount of time preparing for an event, you should make sure that your target audience knows about it.
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What should you do with your advertising budget in a down economy? It's probably the opposite of what you might think Read More

Creativity does not have to cost much — it can take the place of big expenditures. In fact, creativity can be a powerful asset if you learn to use it and not hold back. Case in point: recently I attended the Small Business Marketing Unleashed Conference. As is typical at such conferences, each attendee received a bag with promotional materials Read More