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Social Media has become a hot topic for marketers and currently much of the success is being seen in the B2C space. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing Read More

Social media has exploded in recent years in its use to gauge customers' likes and dislikes and to identify consumer buying trends. Read More

Optimize your Google PPC account in 15 minutes with search queries, keyword filters, and content placements. Read More

In advertising and marketing, the humble adjective is key! The power of description can transform the mundane into the compelling, the common into the exceptional, and in the case of one restaurant...the tasty into the mouthwatering and delectable! Tips and advice to describe your business to success and profitability... Read More

Information and tips on creating Facebook Fan pages that will be attractive to customers without pushing them away. Read More

SEOs (and probably a lot of others, too) are celebrating with today's news that Digg will shutter its toolbar and unban all previously banned domains. Read More

The Association of National Advertisers partnered up with BtoB Magazine and 'mktg' to conduct an online survey entitled "Harnessing the Power of Newer Media Platforms for More Effective Marketing" in June of 2009. 172 client-side marketers responded to the survey, and the results are really interesting. The survey illustrates that Social Media Marketing is truly becoming a mainstream marketing me Read More

Perhaps if we were to start thinking of the internet as a very powerful mirror, one which shines back upon us our good and our bad. Then perhaps, we may begin to realise that when blame it, we are merely pointing the finger at ourselves. Read More

This is attribute #6 of the Top Ten Attributes of a Guerrilla Social Media Marketer. (unedited excerpt from my upcoming November 2010 book published by Entrepreneur Press and co-authored with Jay Levinson):

#6) Free and Variable

It is important to use free digital give away’s that have real value and customer benefits. Then of course we need a variety of paid options to upgrade to. One size Read More

Working moms are an often overlooked population when it comes to targeting your online marketing. Here is a post on what you can do for working moms with your online program.
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