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Recent studies published by Amazon, Google, Bing, Yahoo and others reveal a direct connection between site speed and user behavior. The faster a web site’s page-load speed, the better the user experience, as measured by higher conversion rate and greater engagement levels. Read More

Social media measurement is in its early phases, and marketers need to decide whether to parse the social media cacophony, much like a radio astronomer, gathering as much data as possible to discern the signs of life or selectively focus on a small, but sufficiently meaningful set of metrics. Read More

We hear the Facebook CEO is eyeing the takeover of the much popular Skype. If the grapevine is true to what it manages to churn out, Facebook might end up buying out Skype for a price close to $4 billion. Read More

You might use ordinary search engines for business or personal use, but they’re not very useful to find academic research papers, scholarly articles nor primary sources. The following 20 useful specialty search engines can help to find those resources quickly so you can complete your project faster Read More

Tips on how to effectively manage employees who may not all work in-office. With more companies working through Satellite offices or having employees work remotely, it is important to effectively manage these employees Read More

E-commerce and CMS systems can present problems to search engine indexing. Many create Web sites that look like Spam to search engines. As a result, search visibility lags or is limited. Read More

Getting customer feedback may be scary at first but is is vital for marketing success. Without feedback it is really difficult to improve as no matter what you think you will always be a little subjective. After all it is personal as it is your business. To make this area less scary and personal,try asking yourself these two questions Read More

"Business and social media are becoming more and more inseparable. Most businesses, from big brands to startups, are expected to have an efficient, developed social media presence.

The good news is that you don’t have to go it alone. We’ve collected a list of Mashable resources, published over the past months, that can help you start, manage, or grow your social networks. Read More

The truth is, as social media continues its rise, there have been a rash of posts explaining how the shiny new marketing tactic can be used as a workaround to having your own site. Building a social media presence without a Web site is like getting people hot and bothered over your product and then being too lazy to open the door when they attempt to come in. What was the point Read More

Supported with a PR and advertising blitz, Microsoft launched Bing to replace its MSN/Live search engine. Now that the hype has settled down a bit, let's consider the value of search results offered by Bing vs Google and Yahoo. Read More