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I was recently asked what I believe drives a successful CRM implementation.  Is it glitzy software?  Is it solving a big problem with a lot of ROI?  Is it having a project sponsor that pushes CRM down the corporation’s throat?  ... Read More

Is your company ignoring young workers? Perhaps when it’s time to schedule a video interview, you’ve gotten into the habit of avoiding those in a younger age bracket. Aside from being discriminatory, this just isn’t wise for the future of your company. Read More

It was the frown seen around the world. When U.S. Olympic gymnast McKayla Maroney grimaced on the medal stand in London when she was being awarded a silver medal. Yet she managed to turn that frown upside down. Read More

Brad Shorr provides small business owners and marketers 25 reasons why they should leverage video on their website. If you're still unsure about how video can fit into your business's marketing strategy, have a look at Brad's 25 reasons to put video on your website. Read More

As a busy business blogger, wouldn’t it just be nice to have short a list of quality guest posting opportunities and know where to go to get the best guest posting tips without having to read hundreds of articles? Well, you’ve come to the right place. Read on... Read More

Today I’d like to open up a friendly debate on why affiliate marketing may actually be a good option for some people. Let’s take a look and provide an alternative view of affiliate marketing vs ecommerce Read More

When trying to build a brand for your business, you should learn from the best. There are various ingredients to a good business brand. Quality is one of the main ingredients. The products and services you are offering must meet the expectations of the consumers. They must be well delivered and Read More

I’ve decided to share some of my start-up ideas that I never had the time or will to execute. It’s taken a lot of courage to share these babies publicly (and a small dose of shame), but this is a therapeutic exercise for me. Read More

Most marketing campaigns fail because people are too focused on the short-term gain. Here are 5 elements that your marketing campaign plan must have to succeed. Read More

When you are calling the customer service line of a company and you are put on hold, you will likely take a deeply frustrated sigh and sit back for the inevitable wait while listening to terrible music and meaningless cheesy messages.The truth is that no one enjoys being placed on hold... Read More