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After years of using “fuzzy math” to calculate the value of social media marketing, marketers are being tasked with generating and showing true ROI. But the truth is, ROI isn’t always just about revenue.

Depending on brand objectives, social media ROI could mean everything from awareness and soc Read More

Green screens are frequently used in movies, the media and video production to create interesting illusions and promote creativity. By allowing a creative director to transport their cast to a location that would have been impossible to get to, green screens allow for more innovation on a smaller b Read More

A list of top tactics sure to boost customer success and retention.

It’s easy to get lost in the fluff and talk about general concepts but, when it comes to customer success, it’s important to have a clear strategy in mind and put in place effective measures that actually have an impact on the c Read More

There are business processes that can be automated via software. Here are some reasons why you should adopt robotic process automation (RPA.) Read More

Thanks to tracking technology embedded in freebies, event attendees could be walking around the halls literally wearing their identities on their sleeves. Read More

Does your on hold music really make all that big of a difference to your callers? These stats reveal undeniable facts that it matters more than you think. Read More

In this article, we’ll look at the rise and fall of some monopolistic scenarios and try to learn a little about how this current dominance may look moving forward. Read More

What you sell has no bearing on what buyers are buying, so stop talking about deliverables, and start talking outcomes buyers are willing to pay for. Read More

Contrary to popular opinion, businesses aren't valued solely based on multiple of earnings. There are many reasons why your small business may be worth a lot more than you think... and here's why. Read More

Twitter is still an important part of your eCommerce sales strategy today!
Do you have an eCommerce store or looking to start one in the near future? eCommerce is really taken off today as major retailers are closing up their brick and mortar stores. Even many bloggers have a shopping portal or pr Read More