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Templates for buyer personas that we see around now seem to have had their day. Many of them are hangovers of an earlier era of print advertising when buyer personas were designed using totally different criteria Read More

Customer loyalty and the advocacy stage lie as two consecutive points on the buyer purchase cycle, but in fact their relationship is not linear.

Experts have found their relationship to be symbiotic. In the first place, every loyal customer cannot be expected to become a good brand advocate.

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The thing to remember about digital marketing is that you should aim to get the ROI not just at the end of the marketing process, but also at all the intervening stages of customer conversion – so that you know where your campaign is at its strongest and where it is leaking away your profits. Read More

Even if influencer marketing campaigns look like a good idea at any time, they are particularly powerful if they are used at specific times when your regular marketing campaign could use an additional stream of “stakeholder” voices adding to the brand’s persuasive communication. Read More

There are several tools, tactics and strategies that are used for CRO. This post will help you to uncover the secrets of CRO to get more conversions and revenue.

Every visitor comes to the site in order to fulfill a certain need. The site that satisfies the needs of the visitor wins and others w Read More

Fight for #NetNeutrality - Zero Tolerance For AirTel Zero and Facebook's Internet org project

Facebook has also come under fire from Net Neutrality advocates for their promotion of Internet.org – a service which provides free Internet access to people in developing countries. Internet advocates Read More

Watching YouTube has become more popular than watching TV and more people visited the site back in May than they did Facebook. It's an incredibly powerful tool that can be used by any blogger or business owner to promote their content. Time you jumped on board don't you think Read More

You wonder why you keep procrastinating, right? Read on to know 6 reasons that might possibly the cause for your procrastination.
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