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Interview with Laura Roeder, Social Media Marketing Expert, on why she decided to work with small business owners as opposed to corporations, her business model, and more. Read More

A discussion on why spending your marketing budget with bloggers and new media is a smarter, faster, cheaper option than using traditional media. Read More

The McDonald's franchise. The executives in Oakbrook, Illinois must be learning a lot from mind-control movies like The Manchurian Candidate. It seems that the absolute strength of the McDonald's franchise is winning over our children's hearts and minds. Did I just say mind-control? Read More

As we head into the holiday shopping season, retailers are hoping that we are ready to spend some money. It looks promising: Last year online spending for Canadians surpassed $15 billion, most of it done using credit cards. A similar trend is happening around the world. Read More

Is Luck merely some weird happenstance that is totally out of your control? And if not, how do you make your won Luck? Here are 3 Basic Rules. Read More

While it may seem counter-intuitive, there are quite a few reasons why business owners want to resist the urge to delete comments and reviews that are critical of them. Sometimes, negative reviews can actually help, not harm, your business. Here are a few reasons why it’s okay to let negative revie Read More

The trouble with sales reports is that they are autopsies. And an autopsy has never been known to bring the body back to life. Read More

There are a number of things that the print industry got right, things that have been forgotten on the internet, and so there are a number of lessons that you can learn from print newspaper ads that will make your website more popular and successful. Read More

You’ve heard the myths, right? Social media is a panacea for business owners, especially small business owners. Hop over to Twitter, find a few friends on Facebook and link your network with LinkedIn and, pretty soon, you can sit back and watch the cash roll in. All you have to do is set up a few p Read More

What do you say when asked “What is your key point of difference?"
Of course there can be many answers, but often you hear small business owners say it is due to customer service.The problem with this is that it is so generic. Instead find out the key words that your customer's use.

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