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Pricing a service-based business takes some examination because there are a lot of factors to consider. If I can offer any expertise to those starting a service-based business or for those who are uncertain if they are on the right track, this blog is it. Read More

Hit your next Facebook or Twitter ad campaign out of the park with the right mix of creative and copy. Apply the general and vertical-specific tips given in the below infographic to your social media ads to attract the right people and convert them to customers. Read More

Hit your next Facebook or Twitter ad campaign out of the park with the right mix of creative and copy. Apply the general and vertical-specific tips given in the below infographic to your social media ads to attract the right people and convert them to customers. Read More

This infographic from landerapp will take a closer look at what is A/B testing or split testing? Why should you run A/B tests on your landing pages? And more. Read More

Building Brand Partnerships: Jon Cline. By showing the world that you are collaborative, it looks like you always have other great minds in the room with you. If you are just one person talking about everything, you will end up falling short. Having multiple brands together makes your podcast appea Read More

Authentic Business Success in Action

Watch this enlightening and empowering video and start creating your “absolute ideal day – your perfect day” today. Apply the Law of G.A.D.I. – Go And Do It! – Learn, live and create the business and life of your dreams. Read More

If you're a small merchant selling big brand items on Amazon, watch out. An agreement Amazon has with Levi's is cutting out other Amazon merchants who sell Levi's brand apparel, says research from business intelligence subscription service L2. In fact, L2 even tried to set up a merchant account to Read More

So much has been written about social media over the years and yet entrepreneurs and startups struggle to get their foothold of these platforms. Why? Read More

You have a digital marketing firm handling search, social and analytics, and you’re happy with the work they’re doing so far. The design agency you hired is producing fabulous creative for the website and ancillary materials. And, the conversion-rate optimiization outfit the CMO reluctantly gave yo Read More

Do you allow other employees to do markdowns (or be in charge of them and make them)? How do you handle delegating that job (one specific employee)? Read More