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Brand advocates are people who talk favorably about a brand or product on their own accord. They are generally customers who were highly satisfied with a product or who've experienced excellent service from a company. Advocates pass on positive word-of-mouth about the brand to people they know. Read More

It is important for every woman entrepreneur out there to understand the key role existing customers play in the in business growth building. For one, convincing existing customers to buy again costs less compared when you try to convince a new customer to buy. Read More

I was in the doctor's office for a check up the other day and was fascinated with the "Pain Chart" on his examining room wall.  It was one of those simple Read More

There are probably hundreds of real estate marketing ideas nowadays. However, which is the best one that will multiple your efforts and earnings? Read More

If creating compelling content is your goal and you’re looking for some practical application, here’s what to think about when you’re getting ready to write. Read More

By Alexa Garthwaite

Being slightly late for a meeting is something that can happen to even the most organised of people. Briskly walking down another dead-end street, hot and bothered and glancing at your watch every 5 seconds is an unpleasant experience, and asking passers-by for directions oft Read More

By Justin Edwards

Modern technology is transforming the professional scene in more ways than one and is breaking even our greatest expectations of it. The development that mobile phones experience is one of the most significant breakthroughs that are currently impacting businessmen and common em Read More

Planning your writing is very important, but how can you do that? Here are 6 ways you can use to plan your writing. Check it out and start applying it now! Read More

If everyone let their fears hold them back, we wouldn’t have the society we have today. It’s not perfect, but it has been built by people who, despite their fears and doubts, pushed the boundaries, embraced the risks and marched on. Fear is nothing more than an anchor meant to keep us from reach Read More

The days when colleagues would huddle around a conference room table brainstorming ideas have largely passed. With 24% of the workforce now telecommuting from home on a regular basis, businesses are looking for digital tools that they can use to foster a sense of teamwork. Read More