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Marketing has changed beyond all recognition in the last couple of decades. Whereas cold calling used to be the way forward, now only 1% of all cold calls result in a meeting. It’s no wonder, then, that email marketing has become so popular. Yet, it’s still not a guaranteed thing. Read More

Marketing during a crisis isn't about empty and insensitive promises of support. Now is not the time to beat your corporate chest. It’s time to be seen as a valued corporate citizen. Read More

Content marketing is continuously evolving. With the rise of new mediums and content formats, one might wonder if blogs are still relevant today. Yes! But why should you start a blog for your small business? Read More

One thing I hadn’t thought about when I began designing and building an online blogging course is the idea of presentation skills as a prerequisite for success. You see, for me, business building skills over decades in doing business is based on the colorfully written word.

With everyone stuck h Read More

What is the top characteristic you look for when hiring someone for a brand new team, or to work on a newly developing project? Why is this trait so valuable? Read More

In this episode, I'll reveal the 3 most annoying SEO bad habits many marketers and bloggers are guilty of. These are the habits that are preventing several websites from ranking higher on Google. Tune in to find out what these bad habits are and what you can do to avoid them. Read More

For as much grief as Facebook often gets from regulators, politicians, and everyday citizens alike, the company has proven itself to be strong allies of small businesses nationwide and globally. Thus, in this time of unprecedented challenge to entrepreneurs, the social network is stepping up to hel Read More

There are few things more stressful than opening your first company—but there also few things more exciting for entrepreneurs. There are so many new obstacles that you’ll have to hurdle when you launch your business, but if you’ve got the drive and the know-how then you just might be able to lead y Read More

Every business now relies on one or two tools to efficiently and effectively operate. This article highlights why your business needs a digital transformation to grow... Read More

Just because you manufacture boring soap or lowly thumbtacks doesn’t mean that you can’t offer engaging content to the online community to further your brand. Read More