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Your home based business blog should have its own content marketing strategy. Do not copy the strategy of a different business and expect to get the same results! Read More

It’s Friday the 13th. Are you superstitious? Do you avoid ladders and throw spilled salt over your shoulder? But as much as I give in to these, I think it’s important to distinguish social media superstitions. Holding onto silly beliefs is not a successful social media strategy. Read More

While there are certainly positive aspects of being your own boss, you also have to deal with other issues – deadbeat clients who refuse to pay. Read More

By following a few simple steps, small business owners can turn a disgruntled customer into a brand champion. Yaniv Masjedi offers four tips to turning around a negative situation. Read More

Just like with exercise, consistency is the key to keeping your marketing in shape -- you've got to run your marketing and not just take it out for a stroll. Here are my top 3 ways to get your marketing back in shape. Read More

Every writer out there, from novelists to professional bloggers has heard this old piece of advice: “Write what you know.”
But what if what you know isn’t what’s in demand? Read More

Trust is one of the most fragile emotions: hard to establish, difficult to maintain, and easy to break.

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A productive activity is one that will somehow push you forward, put you in a place where you weren’t yesterday and ultimately bring you closer to the end goal. Now take a step back and think about what an ideal productive day looks like for you. Most of the time the activities put you into the min Read More

When I redesigned my website this year, I wanted my latest articles to take center stage on my landing page. I first installed a plugin called RSS Multi Importer to display all my outside RSS feeds there. It worked wonders until I realized one thing: Only a small number of articles displayed a thum Read More

Looking for a really long list of super easy marketing ideas? Look no further. These ideas are affordable or free. Read More