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These days people consolidate everything: The phone bill with the cable bill. The water bill with the gas bill. Car insurance with homeowner’s insurance. Anyway you slice it, it just makes more sense to combine like things. Still, many companies have failed to have an “a-ha!” moment about consolida Read More

The Cost of Mediocrity is huge. This article picks up on the theme articulated in Seth Godin's new book - The Icarus Deception. Why is flying too low risky? From the CEO, right across the organization we can choose to create our best art, our best work, or we can get by, make do. But the opportunit Read More

Everyone and their grandmother knows how blogs, Facebook, Twitter, Etsy, and Pinterest connect people who monetize their hobbies with the rest of the world.

Here are 27 other tools that make things so much easier. Read More

We don’t talk about breaking up with clients very often.

For those of you that are still in the process of becoming a copywriter or getting your first client, don’t let this scare you.

We don’t talk about it often because it doesn’t have to happen often.

The truth is that businesses grow. Read More

Every brand has a mandate to attract new customers at all times. Indeed, attracting new customers is one sure way to guarantee funds without going bankrupt.

Everyone has an opinion about the way their customers feel towards them. The more you show that you care about your customer, the more they Read More

For anyone following small business news in Ireland, it seems like the deck is stacked against them. But there are beacons of support throughout the country and one such is the Small Business Advice Programme. In this interview, John McSweeney, project manager, tells us about this business support. Read More

Keeping in mind the Euro zone debt crisis and the American economic condition, the business organizations are going through tough conditions as they’re aren’t able to stay out of the debt burden. Managing business finances amidst the economic meltdown is pretty tough and more so when you have incur Read More

Ever wondered how you can increase the productivity of your small business? Here are five simple steps to try that work. Discover them now Read More

Serious about boosting your productivity? Then test your commitment with these 6 small business efficiency questions. Can you afford not to? Read More

The key to effective email campaign is to pay attention to what exactly is important to your current clients. Read More