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Over the past few years I have collected a few thoughts and observations regarding business practices I wish would simply just go away. Read More

With unemployment at levels not seen since the 1930s, many people are turning to franchising to get control of their lives back by starting their own business. And now more than ever, it is essential to make sure that any business you're contemplating is going to do well in tough times, since they seem to be here to stay--at least for the foreseeable future. Read More

When it comes to creating brochures for your marketing campaign, your main goal should always be to turn the reader into your next customer. It would be best to focus on your ideal customers to come up with a small business brochure specifically designed for them. Read More

With all the other spas using brochures to promote their business, it is important that you design and print yours in the most creative way possible. Giving your clients something of value is a great way to engage them to read the content. In today’s post, learn how to come up with a unique spa brochure design by following these tips: Read More

The key to achieving success in your direct mail marketing campaign is through effective postcard sales copy. Postcards for marketing should have the ability to do the sales talk for you in order to increase your business. Communicate the right message to your target customers by keeping these tips in mind: Read More

Participating in trade shows is a great way for increasing the visibility of your business and a trade show brochure makes for a perfect promotional tool. Your brochures should be as persuasive as your sales talk to convince customers to do business with you. In today’s post, learn how to make an effective trade show brochure with these few tips in mind: Read More

A business brochure must be able to communicate your message for it to become an effective marketing medium. Your brochure serves a as a silent salesperson representing your brand to clients when your presence isn’t there. Investing time and money in designing your brochure is essential to the success of your business, since your brochure design tells a lot about who you are and what you do. Read More

Your store’s sales postcards should not only be used to carry information about your promos and discounts. These promotional materials can also serve other purposes that can be very beneficial for your customers. Remember that the more useful your postcards are, the more your customers will hold on to them. Read More

One good way to introduce your new business to the market is through brochure marketing. Being an effective vehicle of communication, customized brochures are smart investments for your new business. And knowing how to use these marketing tools to your advantage can help increase consumers’ awareness about your brand. Read More

There are lots of options out there and tech trends to be considered for your business no matter what the size. In the end, what you decide to use and what you believe is unimportant depends greatly on the kind of business you run, but Scott Steinberg, publisher of DigitalTrends.com, gives this overview of the useful and the maybe not so useful for businesses in general. Be ware. Scott's picks we Read More