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Combining social media with location services and mobile phones represents the next generation of online marketing, according to speakers at the Search Marketing Expo in Seattle on Tuesday.Combining the three tools is simply an evolution of how they are being used individually, said Mac Ling, direc Read More

While big brands and national advertisers are embracing social media in highly visible (and not always competent) ways, the real evidence of its long-term utility is the high rate of adoption by small business owners, who are ramping up spending to reach potential customers in local markets, accord Read More

This new and exciting marketing technique will transform your eBook into an engaging audiobook! By turning it into an audiobook, you'll be opening your marketing opportunities to a whole new audience. Read More

The most widely accepted definition of a qualified sales opportunity is a decision maker with a budget to purchase a product or service. But are all sales opportunities equal? Are identical offerings to two different buyers equal in value to the sales rep? Read More

Yep, I decided to share this post on small business niche marketing because there's a royal wedding today. But even though the regal festivities may have been the inspiration, this article is an excellent look at how small businesses can flourish by focusing on their industry and never relenting. Read More