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It is the rare human being who can maintain confidence 100% of the time. Even the best of leaders experience dips in confidence from time to time, from context to context and from situation to situation. Read More

As a small business owner or solopreneur, cultivating customer relationships is a vital part of doing business, but not everyone is so successful in this area. The strength and longevity of your customer relationships... Read More

The shock and awe of this update came from sites that have dominated the search results for years, but now Google says they are low quality content farms. There are a number of questions that the Farmer update begs. Read More

Video marketing channels on YouTube can be a powerful public relations marketing tool for large or small business promotions --

Taking advantage of free video postings on YouTube should be a must-have component in every company’s marketing tool box. A video adds a dynamic element to company mess Read More

A more effective way to sell involves a simple three-step process: ethos, pathos, and then logos. Just in case your Latin is a little rusty, ethos, pathos, and logos are the three corners of Aristotle’s “Rhetorical Triangle” – the use of language to persuade. Ethos is credibility, pathos is empat Read More

If you don't attend to small business legal issues you will wind up throwing more money out the window than you bring in at the door, as the saying goes. I wanted to recommend this list of legal tips for anyone who has not yet read them. They can be a tremendous resource, and, I think, open your ey Read More