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What follows are 55 responses from keynoters, speakers, staff, and (above all) you, my fellow attendees. Think of this as our digital love letter to the most amazing and brave content marketers in the world. In fact, if you’d like a full behind-the-scenes look at how all of this came together — inc Read More

Sales leads are real people and talented sellers understand that building trust wins the marathon.

Show your honesty with these simple strategies. Read More

What is the best time to present ads to your readers?

What is the best content strategy that will ensure your website visitors make the most of your content and ad?

To better understand the behavior of users on content websites, CodeFuel — an engagement and monetization suite for publishers Read More

A key component to bridging relationships with industry contacts, influencers and customers is your friend: user-generated content.

User-generated content can take the form of reviews, compliments, visuals and experiences drawn directly from the social feeds of those who matter to your brand. Na Read More

Nervous about connecting with influencers at your next conference. You shouldn't be.

Aaron Orendorff and Nadya Khoja got 26 of #CMWorld's 2016 headliners to answer one question:

"How should you connect with influencers at a conference ... without being weird or bothersome?"

Not only will t Read More

Incorporating any new tool or software into your team's marketing machinery must mean that it automates a process, task or action that you know you want done, but simply couldn't execute on your own.

In this post, there are some examples of how various tools can serve as extensions of your keen Read More

Whether you’re running an e-commerce site, online gaming platform or enterprise website, your users expect a great experience every time they visit your site.

Using a Content Delivery Network (CDN) is a proven and effective way to achieve this goal.

The Website Performance Bootcamp shares o Read More

Buyer journeys today are reliant on both self-service education and "guided influence" from brands. Let's look at four ways that marketers can strategically plan their consumer decision journeys to provide optimal value and guidance to their audiences. Read More

For brands, reaching the point where curious shoppers turn into loyal customers is the ultimate reward for their product, marketing and sales efforts. If a deal was once dependent on a handshake between two individuals meeting face-to-face, it now involves a more complex endeavor, one defined by tr Read More

In this case study, Vanity Planet A/B tested the results of adding Instagram photos to its most popular product pages to see how it would affect conversion rate.
Vanity Planet is an online marketplace that sells beauty, grooming and health products for mindful & savvy shoppers.

In August 2016, Read More