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LinkedIn truly turned into the B2B prospecting powerhouse that it is today at around the turn of 2011, when the platform’s user base crossed the 100 million mark. There are, however, many misconceptions about LinkedIn’s potential as a B2B prospecting platform. Read More

Bessemer Venture Partners is leading a $22 million round for Yotco, a startup trying to make user generated content more reliable for gaining new customers. Read More

Sales and marketing can be a guessing game.

However, technology has given teams the ability to see for themselves exactly what their strategies are doing. Using data analytics, they can monitor customer activities and tie them to specific sales efforts.

With so many brands now using analytic Read More

In the big game of marketing, engagement is king. And when small businesses are competing against global corporations with million dollar budgets, small business must create a strategy that levels the playing field.

By measuring the key performance indicators (KPIs), small businesses can see whe Read More

In 2016, many online publications are struggling with revenues.

The cash-flow bottleneck comes as a result of “content shock,” whereby audiences are constantly barraged with media, shortening our attention spans and raising our standards in terms of what captures and holds our focus.

Of cour Read More

Email marketers are on a continuous quest to maximize the performance of their email marketing campaigns.

With more and more readers viewing emails from smaller devices — particularly on mobile — marketers need rethink their strategies and tools to reach and engage their smartphone wielding cus Read More

In the spring of 2015, as Israel prepared for general elections, virtually all of the mainstream media analysts believed that change was in the air.

Conventional wisdom at that time had it that the Israeli populace was ready to turn its back on Prime Minister Benjamin Netanyahu and the governmen Read More

Having no marketing budget or a very limited one does not mean you can’t start planning and establishing the marketing, branding and positioning foundations for your company and product.

Even if your startup is still in stealth mode, there are a few things you can do in preparation for your star Read More

Learn why Churn Rate Optimization is far more essential to your profitability and long-term success than Conversion Rate Optimization.

Here’s a simple five-step plan to discover your churn rate and stop your business from losing out. Read More

2016 is a promising year for small business owners and entrepreneurs. The development of modern business technology gives small businesses the opportunity to develop low-cost, enterprise-quality products and services.

Social media, Internet marketing and ecommerce empower your business to reach Read More