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Duplicate content can have a damaging effect on your website’s performance. It hurts your SEO, drops page or domain ranking scores, and sometimes even risks your entire site being landed in the dreaded “sandbox”, where it will sit for all eternity unless you put lots of effort into pulling it out.. Read More

The distinction between content marketing and inbound marketing isn’t always clear. So, why is inbound marketing so much more than just content marketing? Luckily, we’re here to break it down for you. Read More

etting up a PPC campaign may not require you to have a PHD or any formal training, but it’s still not as easy as pushing an “on” button and waiting for results. There are many examples we’ve seen in our experience as a company offering PPC services in Toronto, of people making mistakes.. Read More

Digital marketing is not the way of the future…it’s the way of right now. It entails a variety of Internet-based outreach efforts, ranging from email marketing and social media marketing to pay-per-click advertising and search engine optimization (SEO). Read More

When you launch a digital marketing campaign, one of the things you need to keep track of is not just sales, which are the end goal of every business, but all the things leading to the sale as well.

That’s where Google Analytics comes in. Read More

Risks are coming from all over the globe as our planet becomes more and more connected. As a recent Microsoft presentation on this topic mentioned, our online world has grown very quickly. What will our global cyberspace look like in 2025? Here’s a peek - Read More

You’ve always dreamt of starting a business. Your friends always say that you’re full of entrepreneurial ideas. However, it takes more than ideas and dreams to start a company. You need financing to turn your vision into reality. Below are some ideas about getting funding to start your small busine Read More

Can your potential customers find you online? If you own a physical location that needs to attract local customers, getting your local SEO updated should be top of mind.
But your local SEO specifics are dependent on your type of business model. So let’s go ahead and start with that. Read More

As the biggest brains in technology have said, the Internet of Things (IoT) is set to be “the next Industrial Revolution” with the way it will affect the world around us. Are they right? Will people will inevitably change their lifestyle and will governments evolve? Read More

Acquiring a new customer is always more tedious and expensive than retaining an existing one. A loyal customer is not only bringing you their business repeatedly, but also acts as an agent on your behalf, “selling” your brand to their own friends and family. Read More