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PwC has released its annual Entertainment & Media Outlook report, which offers insight into both the online and offline advertising markets. Now in its 16th year, the report specifically projects growth for advertising markets in the United States through 2019. Read More

As marketers, we work endlessly to make improvements to the long list of metrics we track. Studies show 73% of executives don’t believe that marketing drives demand and revenue so it’s your job to make sure that you can prove your marketing ROI of your marketing efforts. Read More

While there aren’t any kind of magical content marketing tips that will make the process completely effortless, there are tools out there that will make your life easier. Take a look at these 15 tools that will make the entire content writing and marketing process easier, from idea development to Read More

Check out this Google's Algorithms Infographic. It showcases a timeline of when the algorithms were launched and all of the updates that have occurred. Read More

It doesn’t take an expert to notice that the way consumers interact with brands and products is changing, and it has changed drastically as the millennial generation has grown up. Our exposure to a brand was once limited to outbound marketing sources like radio ads, TV commercials, print ads Read More

Competition within the industrial space has grown fierce. In order to stand out from the crowd, you must demonstrate what sets your company apart. The easiest and fastest way to do this is to work with a marketing agency specializing in marketing for B2B distributors. Read More

There’s a science to good marketing, and it requires a comprehensive understanding of marketing metrics to be successful. Marketers should know and understand these metrics before ever making promises to their stakeholders, and while a clean, fresh new website might be part of a good marketing plan Read More

When it comes to B2B industrial marketing, it’s important to make sure you have the proper tools to make the most of profitability and productivity. Among those tools are industrial marketing directories. Such directories provide an excellent array of marketing opportunities. Read More

B2B lead generation is essential to building and sustaining your business. You want to be able to identify a large number of business leads, but you also want to find quality leads that are likely to produce the kind of sales results you are looking for. Read More

As search engines continually release new algorithms, it has become increasingly important for companies to ensure that their website is able to keep up with emerging trends. Redesigning a website can be time-consuming and labor-intensive, particularly within the industrial and manufacturing sector Read More