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It would be a mistake to think that Tesco’s failure means that a data-driven approach is a disastrous idea or simply an excuse to spend extra on marketing to spy on customers. What needs to be done is more responsible data analysis that has both marketers and everyone else on board. Read More

A few friends convinced me to join HabitRPG a few weeks ago. Since then, I’ve become an enthusiastic convert!

The idea behind HabitRPG is that we can treat our to-do lists like a game. We can get points for knocking items off the list, level up, and even help friends defeat bigger monsters. Habi Read More

Customer Relationships - Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. But don't overreact. You may well be able to turn the situation ... Read More

Tradeshows attract many people with diverse reasons. While all who attend will be there to learn a thing or two about what’s new in the market and how to make wise financial decisions, a good percentage of them also come for freebies. It is thus a common thing to find many of the exhibitors in the Read More

You know you want to build relationships with customers online, and you know that a website is a critical component to making that work – but sometimes it’s difficult to keep track of all the components that make your website really hum. Read More

Have a co-worker, employee or client you need a gift for? Choose one of the 10 books below from our list of best marketing books (and sales books) this season. Most of the books below were published in 2014, with fresh and up-to-date information. Read More

We’re all professional bloggers right?

Well, did you know that certain things that you do with your blog post before you publish it can seriously affect the success of that post? Read More

Recently, a member of Q&A platform Quora asked if it was possible to display a Twitter widget with selected tweets in the sidebar of their blog.

The answer is yes. And it’s very easy to do. Here is a short tutorial below. Read More

While unfamiliarity with technology or cost worries can prevent small business owners from creating a website, the reality is that they can't afford to ignore the increasing importance of a digital presence for their business. Read More

Do you work a lot on computers at a stretch? Do you know that continuous long hours of sitting may not be healthy for you? The healthy way of working is to stand more and sit less. Today's post on Aha!NOW reviews a sit-stand workstation that helps you stand while working whenever you want, without Read More