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Because it’s image-based, the core of Pinterest is overwhelmingly positive. I like to think of Pinterest as Facebook without the whining.

Yes, Pinterest is beautiful. And yes, its users love it. But don’t let all the hearts and flowers fool you. Behind those lovely images, Pinterest is fast beco Read More

Small business owners don't have to scramble come tax season. There are tools that can help make tax season a little less taxing on a small business owner. Read More

With software startups sprouting here and there like mushrooms, it can be difficult even for veteran brands to remain consistent in selling their software.

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Developing a products calls for a well planned road map; any glitches at any stage can prove costly - both in terms of money and time. So, certain strategies need to be followed to speed up product development and to launch the product on time. Here are 6 important steps that can help you accelerat Read More

There’s a world of difference (and difficulty) between using social media as a consumer versus harnessing it for your business.

Some people can post a picture of their kids to Facebook and see 100 Likes overnight. But small businesses with growing audiences might have a harder time trying to get Read More

App store optimization is the key to ensure better app store rankings. Check out these tips and tricks to optimize your app with a full-proof strategy.
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How do we know what constitutes a good advertisement? Who can make such a decision and how?

Advertising is usually set among the creative industries and as such it is situated among the arts. University courses in advertising are arts rather than science courses. This schism provides us with so Read More

Technology is great, when it can be understood properly. The problem is, few really get it. We hear the idiotic hyperbole of the digital revolution telling us that everything will change and robots will eat our mothers. But tech doesn’t work like that. The question we must keep asking ourselves is; Read More

Navigating the ups and downs of running a company can never be underestimated. A reminder that we can’t plan for everything that’s going to happen. Read More

Some may question how effective B2B social media can be for small and medium-sized enterprises (SMEs).

This scepticism is understandable. Check out any recent research on businesses and social media networking (SMN) and you’ll find a pretty common attitude. Business leaders still tend to think o Read More