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The more your followers interact with you, the better results you will see from social media.

Let’s look at a few tips that can help you increase engagement. Read More

When you're looking to show off your expertise, there are four easy ways to do so online. Use them to boost your branding! Read More

In the survey carried out by Content Marketing Institute, it was discovered that B2b marketers are using five (5) social media platforms to distribute their content, with Linkedin at the top of the list. Read More

In order to run a successful company, equipped with a great staff, business managers and execs must be willing to think outside of the box to maintain employee Read More

Do you ever think about what it would take to stand out from your competition?
You know that your competition wants you beat.
In 1995 it was enough to have a website. In 2005 it was enough to have a well optimized website with your keywords in the right places.
Today, you have to hustle.Step 1 – Read More

Content Marketing Institute (CMI) recently carried out an annual survey (B2B content marketing benchmarks, Budgets and Trends – North America) in an attempt to understand the ever changing market trends and how content can be integrated into current marketing strategies.Below are some key trends Read More

As a business owner, it is important for you to know the metrics you will be measuring in order to maximize your content marketing efforts. Here, we will be looking at different types of metrics to look at, so as to improve your content marketing strategy. Read More

Measuring effectiveness is important because it will open your eyes to what your audience wants, when they need it and the right medium to pass it across to them. This way, you can invest more in what works rather than guess work. Read More

In recent years there’s been a lot of talk about the difficulties small retailers face when it comes to competing. But we business owners are nothing if not resilient. So instead of fixating on the problems, for many of us our focus goes immediately to solutions. Read More

If you’re planning on launching a business in the New Year, keep in mind that your business name is the cornerstone of your brand. Most likely, before customers get to know you or your products, they’ll hear your business name. Yet, while a name is critical to defining the brand, companies often ma Read More