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Content curation is the identifying, selecting and sharing of content that is meaningful to a specific target audience as well as other online resources such as articles, blog posts, videos, tweets, and photos. Done correctly, it can play a vital role in helping your brand succeed; and is particula Read More

While working as a wedding planner in New York City and as the Director of Special Events at the Street Y, founder, Bonnie Marcus coordinated numerous events for celebrities and notables on a daily basis. Working with her fashion-forward and stylish clients, Bonnie seemed to constantly run into the Read More

Customer experience is a hot topic. There's lots of activity with companies building better customer experiences, whether it's focused on the buyer's journey, the post sales customer experience, or the customer life cycle. Read More

SEO is now an integral part of almost every marketing strategy, no matter how big or small the business. Although many small business owners choose to do their own SEO, there will come a point when it's time to consider outsourcing. Read More

The amount of people who will participate in a joint venture project depends on both the size of the companies and the size of the project that is being attempted. For two very small businesses it might be as simple as two company owners meeting together to discuss their plans. Usually, however, the... Read More

Internal linking is an important part of any small business website strategy. In this post, I look at the how as well as the why for using internal links, touching on seo and then going beyond the search stuff. Read More

Don't skip out on marketing because you think you can't afford it. You can't afford to fail at marketing, so use these budget-friendly ideas to build your business. Read More

The hackers got me and it wasn't pretty or fun! Watch out!! It could happen to you! Why do they bother and what do they really gain?? Read More

I happened upon an unfortunate occurrence of contextual advertising. It's the nature of the beast, and it could happen to anyone. Just so happens this one was REALLY unfortunate. Read More

One of the hardest parts of my job is convincing people that there are almost always better ways of doing the things they are doing. More often than not, a little bit of research is all that is required to find and implement substantial procedural or technological improvements. Read More