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The tech startup Yotpo has signaled its ambitions for expansion by recruiting a high-ranking executive from GoDaddy, the World’s largest domain name registrar. Miguel Lopez, who spent five years as Vice President of Customer Care at GoDaddy has now been installed as Yopot’s Vice President of Client Read More

Social media automation is a doubled-edged sword.

Done right, it can save you a ton of time and radically improve your ROI.

One the other hand, we’ve all seen where automation can go wrong.

When it does, automation makes you look like a disconnected, disingenuous, sleazy, self-promotional Read More

Both visual content and User-Generated Content (UGC) are commonly cited nowadays for their powerful influence on purchase behavior. It only makes sense that the “next big thing” in E-commerce be the convergence of the two forms.

In the form of testimonials, reviews, ratings and comment threads, Read More

Having no marketing budget or a very limited one does not mean you can’t start planning and establishing the marketing, branding and positioning foundations for your company and product.

Even if your startup is still in stealth mode, there are a few things you can do in preparation for your star Read More

Learn why Churn Rate Optimization is far more essential to your profitability and long-term success than Conversion Rate Optimization.

Here’s a simple five-step plan to discover your churn rate and stop your business from losing out. Read More

Ready to take your content marketing to the next level in 2016?

These are the ultimate content marketing creation and distribution tools your business needs in its arsenal. Read More

In a primarily digital environment, audiences are clamoring for higher-quality content than ever, accessible through mobile devices. With a preference for free over premium content, publishers must find a balance between what works in terms of profitability and what users will be comfortable with, Read More

No industry is ever same from one year to the next. Different visions, new CEOs and market trends all have an influence on what the 'next big thing' is going to be. 2016 is bringing change for many industries, though some are not as obvious as you might think.Last year we witnessed the rise of 3D p Read More

Shopping online is a very different experience today than it was 10 years ago. E-commerce has grown dramatically across industries and has turned the web into a widely used, reliable way to shop for most consumers in America.

But in spite of all that progress, marketers in the retail space have Read More

Before you swallow entrepreneurial advice from anybody, ask first whether they’ve ever built a business. And even then, don’t believe them; think about it, and decide for yourself.

http://bit.ly/1RxKU1J Read More