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"Time is money" is a phrase often attributed to Benjamin Franklin. Whoever coined the phrase, this wisdom seems to grow more relevant with each passing decade. The only difference today is that we have the benefit of technology to help us save time and money. Luckily, there are lots of opportunitie Read More

Remember back in the day when we referred to people who worked with existing customers as “account managers?” Now, that’s an outmoded concept. The customer-centric era has shifted the paradigm from the stagnant, less personalized role of handling “an account” to the highly personal and goal-driven Read More

There are so many possible NEXT steps in online marketing – SEO, content marketing, social media marketing, local listings, paid advertising – that there are plenty of places to get caught up in “analysis paralysis”.

Luckily, however, the first step in marketing your business online is easy – it Read More

Learn how to use Pinterest strategically to promote your blog, website, or ecommerce store. It's a great visual marketing platform that you can use to drive traffic, build your audience and even make sales, direct from Pinterest. Read More

Efficiency is vital for startups to scale and survive. To be efficient you have to document your processes to make everything repeatable and scalable.

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The real magic behind PPC is sorting out the best ads to place and the right price to pay for each of those clicks.

That’s why we have gathered bits of advice from experts and professionals who know a thing or two about Pay-Per-Click marketing. Read More

When it comes to offering you social media marketing advice, I regularly look to what’s trending in the world of small businesses. They’re often similar to nonprofits in size, resources, and expertise, yet they’re also a bit ahead of the nonprofit curve. Sad, but true. So… Read More

What is your brand’s most distinctive trait?

What’s the most important thing your company does?

What’s the main reason people should do business with you? Read More

When an organization undertakes a software reengineering project, it must consider Ux design to improve productivity, user adoption and overall project success. Read More

Is social media part of your marketing strategy? If it is, you know how hard it can be to keep up with all of the latest news from the different social pla Read More