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Marketing is the bridge between your product or service and your consumers. Here are 7 fundamentals of marketing psychology that you can implement today to help your business succeed.



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Smart entrepreneurs and small business owners pay careful attention to important market forces and trends that shape some of the world’s best brands. Here are the five key highlights from the BrandZ 2017 report, containing important branding and marketing lessons for small businesses and startups. Read More

Why should your startup or small business invest in quality design? The most successful companies know there are compelling reasons to prioritize design to improve the odds of success. Read More

Are you an eager entrepreneur, ready to conquer the business world with your brilliant idea but unsure how to get funding? If so, you’re not alone. Crowdfunding, one of the fastest growing funding resources for small businesses in America, may be worth your consideration. Read More

Having a well defined, celebrated culture promotes an organization’s identity in a way that nothing else can. In fact, one of the most important things you can do to ensure the success of your business is to create and maintain a strong company culture. Read More

If you’ve recently made a bad decision (or a baker’s dozen of them), you are not alone. Not a single person is immune from making bad decisions. Humans make mistakes. In this post/video, learn the science behind decision fatigue and what you can do to avoid it (and bad decisions) in the future.

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There are many different strategies that can help minimize distractions, decrease stress, and improve focus. Not all work for everyone, which is why we wanted to explore whether there’s scientific support for some of those strategies. Here are 5 scientifically sound strategies that work. Read More

Brand awareness reflects the degree to which customers or potential customers recognize or recall a brand and correctly associate that brand with a specific product or service. Here are seven ways to help you increase the brand awareness of your company.

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A business demands many skillsets – fundraiser, marketer, HR rep, web designer, and so much more. We’ve gathered a collection of tools for startups and entrepreneurs that help you simplify, streamline, and get your new business running in no time. Read More

Being good at everything isn’t just impossible, it’s unhealthy. When people think that they can do it all, they fail to delegate or trust others- both of which are important skills for great leaders to practice. That’s why the best leaders recognize and work around their own weaknesses. Read More