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Color has a big impact on your company's logo and advertising. In fact, almost 85% of consumers cite color as the main reason they buy a certain product, and 80% of people believe color increases brand recognition. Here's how you can take advantage of color to improve your marketing. Read More

A good logo helps make that crucial first impression on a customer. If your logo does not convey the right message to a prospective customer, your company is at an immediate disadvantage. Here's a useful video with 10 tips to help you get a great logo for your business. Read More

A good book is memorable long after you finish reading it. A great book can change your life. crowdSPRING wanted to know what books helped to shape the lives of some of the world’s best entrepreneurs. If you’re ready to reinvent your life, these six books may be a good place to start. Read More

Let’s take a step back for a moment and discuss why you might want to drive traffic away from Facebook to your own site. The primary argument for doing so, as initially described by John Batelle, and well-summarized by Joe Pulizzi is that any audience you gather on social networks is being “rented Read More

What makes one employee highly effective and another average? How can you find the most effective people to join your team? Look for the following 7 habits (includes many interviewing tips). Read More

Startups are like roller-coasters. If you run or work at a startup, you experience many highs and lows and you can’t always anticipate what’s ahead. To be successful, we must be creative in the ways we face and overcome problems. Read More

As the largest social network in the world, it has more than 500 million active users, half of whom log in on a daily basis. They rack up a total of more than 700 billion minutes on Facebook every month. Read More

Entrepreneurs are widely viewed as visionaries. But when you’re busy envisioning potentials (and managing the trillions of real world details of running an actual business) it can be easy to overlook things that are a little closer to home. Things like your own mental and physical well-being.

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Protecting your brand is an important part of building your business and maintaining your customers’ trust. Start protecting your brand and products with these five practical tips about trademark law.



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Over the past nine years, the number of women-owned firms has grown at a rate fully five times faster than the national average. There has never been a better time for a woman to become an entrepreneur. Here's why. Read More