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The 2016 Brandz Top 100 Most Valuable Global Brands report offers important branding lessons for startups and small business. Here are 7 key take-aways from the BrandZ 2016 report (and the important lessons for small businesses and startups). Read More

You've probably heard the terms "lean" and "agile" when it comes to startups, and perhaps even in connection with marketing. But there's another important concept that many marketers forget: marketing velocity. Here's how marketing velocity can help your team succeed.
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t’s that time of year where we should take stock, review, tweak, change, enhance and re-commit. This should be an annual, serious activity for all small businesses.

As I look back to 2007, when I started my social media business, there has been an extraordinary transformation and evolution in o Read More

Tis the season for Starbucks red cups, Coca Cola polar bears, the majestic Clydesdales, and more. The holidays are a marketer’s dream come true. If you play your cards right, Q4 can be incredibly profitable for you and your business. Read More

Although many business owners think that social media and blogging are two separate entities altogether, the truth is quite the opposite. In fact, the quote “content is fire and social media is gasoline” rings especially true. Your content is the main place you want your audience to end up, but you Read More

You’ve got a solid marketing team. You’re working with talented designers. So why aren’t your campaigns yielding the results you want? The answer might be that traditional planning models in our field tend to quash creativity. Read More

There are more than 25 major religious holidays between November and mid-January every year. Regardless of locale, ’tis the season to make merry, and there’s no reason your brand should be left out of the festivities. How can you join in? Read More

We often say that good design helps your business stand out. This is backed by research that has proven the influence that visual appearance has on the decision-making process of customers. Here's a terrific post about how you can improve design and help your marketing campaigns succeed. Read More

We’ve never experienced a U.S. presidential race like the one we’re living through today. To say that this election is unprecedented is an understatement. But the debates do offer important lessons for business owners. Read More

Today, more than 1/3 of Americans say that they have listened to podcasts at some point in their lives, while 25% say they have listened to a podcast in the last month. This indicates truly explosive growth in the medium — a 75% increase since 2013. Talk about a MASSIVE audience. Read More