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By the time UPS drops off the package, your newly acquired customer is an emotional powder keg just expecting something to go wrong. Fortunately, you can ease this emotion and create positive feelings toward your brand with an exciting unboxing experience. Read More

This isn’t a unique position. Startups have been using branded apparel as a way to build brand equity for years. But does it work and should you consider trying it? Read More

Design is an important factor in marketing. Poor design rarely results in successful marketing initiatives. But, especially when it comes to user experience on the web, there's one question most designers and marketers rarely ask: Why? Read More

Perhaps not as much as we’d hoped, but marketers have become less cowardly about embracing diversity. And thank goodness. Read More

Are creative robots going to take over our jobs and our lives? Should we be worried or is fear purely an overly active imagination by people who would have also feared the industrial revolution? Read More

Twitter background image real estate is too precious to waste if you want to portray your brand quickly. Need some ideas to stand out? Take a look at what these 9 entrepreneurs and innovators are doing. Read More

Gawker didn’t just change the way we produce and consume news. It also paved the way for bolder, more dynamic marketing. More than that, Gawker ushered in an era of business accountability we hadn’t seen before. Read More

If you pack your day full of nothing but work, you might be doing a lot more harm than good in your pursuit of excellence. Read More

As you prepare the launch of your startup, consider following the old adage of “show, don’t tell” by using an infographic (and a little viral marketing) to illustrate your startup’s value. Read More

You don’t have to be a Beckham or soccer fan to learn from and emulate the gumption Beckham showed when he played. Because at some point, you’re going to be at the 50 yard line facing a long shot, and you’re going to need to take it. This is especially true for startups. Read More