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If you’re not marketing your content, why work so hard to create it? The latest from Marketing Trenches offers tips for sharing your story to grow your audience. Read More

When it comes to social media monitoring and social listening, are you ignoring the world's second-largest social network, run by the world's largest search engine company, Google? Read More

Here are four questions that help you separate good advice from bad advice that can kill your startup or small business. Read More

Marketing your startup can get expensive and often the strategy you choose doesn't work as planned. How can you promote your products or services without spending a lot of money or time developing comprehensive marketing plans? Here's the answer... Read More

Most business owners hate lawyers. Here are seven tips on how your small business or startup can hire a good lawyer (without losing your shirt). Read More

Here are four commonly used spreadsheet models (and links to downloadable templates) that many small businesses employ on a day-to-day basis. Read More

If you have invested considerable time and resources on social media marketing over the past year and feel frustrated, you are not alone. About 61% of small businesses don't see any return on investment on their social-media activities. Read more to learn the simple answer... Read More

Every day we hand out a tiny brochure about our businesses without even realizing it. Here are six ways to spiff up your business card so that it collects sales, rather than dust. Read More

This is a phenomenal story of Chobani Yogurt and shows that the first step, no matter how small, is crucial to success. Just do it! Read More

Strong leadership without strong management can result in chaos and inefficiency. Strong management without strong leadership can result in tunnel vision and paralysis. Here’s a wonderful short video in which Steve Jobs talks about managing people and his leadership style.
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