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Compelling storytelling, longer narratives and high production values are the key to more shares of branded videos today. Click for more info. Read More

In business, hardly anyone wants to 'rock the boat'. But without marketing innovation, your brand may be nearly invisible. Click for the entire story. Read More

Most brands haven't developed a clear understanding about how people really use mobile devices - and where their brand has the best potential to fit in. Click for the entire story. Read More

Investors believe that mobile apps have the best potential to create serious wealth right now. Marketers should take note. Click for more info. Read More

To get attention, your brand needs to tell a story. And stories are best told in video ads (or commercials). Click here to find out more. Read More

Since governments have failed, it may be up to business to save the planet from global warming. It's not just the biggest social media opportunity there is for a brand, it may be the most important thing of all. Click here for the story. Read More

Facebook's free organic reach has declined to the point where marketing there is futile - unless you're spending substantially on ads. Thanks to changes in the holy grail - Facebook's news feed - the average brand is likely to reach only 3 out of 100 of their followers when they post there. Click Read More

The fact is, we're not living in the 1950's anymore. And as a recent article in the NYTimes put it, 'Even sophomoric humor is a sales lubricant'. People don't gravitate toward serious. They much prefer it when you keep your message light. Give a potential customer a reason to smile, and you have Read More

Rapid change is the only constant now. Which means that continual evolution of your products and services is a necessity. Find out which features your customers like best, and concentrate on enhancing those. Read More

Despite what digital experts tell you, paid advertising still reaps the best results right now. Click for more info. Read More