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Here's a recap of a Boston restaurant study that investigates Yelp review fraud. It describes the types of reviews, reviewers & other patterns that trigger Yelp's review filter. Read More

Thinking of raising funds for your new venture through crowdfunding on Kickstarter? Nellie Akalp, CEO of CorpNet.com, shares how to minimize your risk! Read More

We tend to think of Twitter as a tool used primarily by the masses and by companies trying to sell to the masses. But it turns out that 77% of world leaders have a Twitter account, according to Twiplomacy. Given the democratic nature of Twitter, using the network can be an effective way for leaders Read More

Share-worthy content is more than just a standard blog post or a well-written web page. It's content that engages, entertains or informs your readers. Read More

Having an email list is important especially when it comes to website traffic, turning first time visitors to loyal readers and performing email campaigns. Read More

Email marketing is very important when it comes to blogging and websites. Here is a detailed comparison of AWeber and MailChimp for the best email marketing services. Read More

By Becky McCray:

Now that most cell phones can access the internet, you might think that wifi access doesn’t matter for tourism. And no one would want to work while on vacation, right? Well, more than ever, wifi and work spaces are important to local tourism strategies, especially in small towns Read More

At any given moment, there are literally millions of different conversations happening online, and some of these conversions could actually be related to your specific product or brand. Are you listening to these conversations? If you are, are you listening for more than just mere words but actual Read More

Mass marketers love the promise of big data, because it whispers the opportunity of once again making average stuff for average people, of sifting through all the weird to end up with that juicy audience that's just waiting to buy what they've made.

Big data is targeting taken to the highest lev Read More

By Miguel Leiva-Gomez:

Hashtags are all over the place. First, Twitter started implementing this, then Google+ made its own social network that uses them. Not much later, Facebook joins the whole hashtag bonanza, and now we can’t scroll down without seeing a hashtag or two every couple of pixels Read More