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I first heard the term in the 4th grade. I was waiting to perform a magic act at my school’s talent show. Off the stage walked Juliana Verde. She had just completed a truly amazing tap dance routine to God Bless America. The applause and cheers were deafening. The teacher patted me on my back and s Read More

You can spend less money on your marketing and build your reputation using this one simple strategy. Watch this short video (less than 2 minutes) to find out how. Read More

If you want to become a more successful business leader, then follow the steps of other successful leaders. Learn the 5 traits successful leaders practice daily Read More

The old ways of putting out content that was 70% SEO and 30% reader-based text is out the window. Consider trying to produce content that follows the percentages below for great ranking results as well as reader and industry respect. Read More

SEO clean up doesn’t work like spring cleaning. You need to do it whenever it’s necessary as opposed to only once a year. Because the search engines are constantly tweaking their algorithms and the rules are always changing, an SEO campaign needs to evolve over time as well. Read More

Potential startup founders are always looking for ideas to implement, when they should be looking for problems to solve. Customers pay for solutions, but there is no market for ideas. I’m often approached by people with a “million dollar idea,” but I haven’t seen anyone pay that for one yet. Read More

In New England, nothing shouts “Summer!” more than Great White sharks being spotted off Cape Cod beaches. Are your competitors sharks? Do they cause you to panic? Read More

Are you using Google Calendar in your micro business? Here is a rundown of some incredibly useful features that you should be aware of. Read More

Are you spending time? Are you spending money? If you answered yes to either, then you are making investments to attract customers. To make the informed decisions to grow your business here are tips to help. Read More

Small businesses with fewer than 50 employees are generally understood by many to be exempt from some of the requirements of the Affordable Care Act. Specifically, these businesses are supposedly free from a requirement to provide medical benefits for their employees or face a federal penalty. But Read More