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In Episode 34 of the Content Marketing Podcast, we talk about how to work meatier content projects -- ebooks, white papers, e-courses, etc. -- into your day-to-day content marketing strategy. Read More

Every organization has them, the bottom 20%, the people who are not meeting our expectations of performance.  They're a problem--for themselves, for their Read More

For the past year, I've been using my online shop to experiment with all of the popular comparison shopping engines and I'm ready to share my results. Read More

Most companies can’t tell how well their marketing is performing, so they can't value or invest in the right things.

Here's why your great marketing ideas aren't working, and how you can fix them. Read More

You may be tracking campaign or program data, but when it comes to boosting marketing efficacy, you have to look at the big picture. Start with these 5 metrics. Read More

Have you ever wondered how people read articles online and what patterns there are? Check out an interesting research that aims to show you just that! Read More

Analysing your account or your competitors Twitter account can identify key areas which effect the number of followers, your engagement and the success you have on Twitter. Read More

You know that your customers are buying from you. You may even have good enough data to know a little bit about them. But until you know what drives their decisions, what causes them to choose your product or service over that of a competitor, you may still be missing a critical piece of the puzzle Read More

Keyword research in your niche is an important part of marketing your business website. But you don't need to be an expert to get started. Blogger Carlos explains and shares a video on the importance of using keyword research when setting up a blog or other website as a business. The thing to remem Read More

If you have a mortgage and a home on your name that is partly yours and have the financial possibility of paying off your mortgage easily, so when should you pay off your mortgage and how would you do this? Find out more in today's post. Read More