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No matter what products or services you sell your primary business is the business of marketing. Follow these 5 steps to learn how to market your business effectively. Read More

Facebook can prove one of the best social media traffic sources and the following infographic tells you how to get more people to see your Facebook posts! Read More

Being a risk taker in business is not the same as being reckless. Nevertheless, the word “risk” has a negative connotation to most of us, implying danger and possible loss. For true entrepreneurs, risk is viewed as a positive, with its implied challenge to overcome the unknown and hitting the big r Read More

BuyerZone just got a bit more social. Today, we launched our brand new social media page: BuyerZone on Social Media. As you look around, you'll probably note that it's a pretty simple page.

Well, look again!

There are, in fact, two key aspects that I made sure went into this page as I designe Read More

Online press release distribution has long been a staple of an SEO campaign. We use it as a part of our own link building efforts and for our clients. Writing a press release and submitting it through a paid distribution service provides an opportunity to publish branded content that includes ... Read More

It’s Friday, and that means another super-helpful video from Shelley Roth over at Springboard Social Media. Today Shelley has big news from Facebook about a new feature called Partner Categories, which lets you go even deeper in targeting your Facebook ads. Read More

If people don’t care what you have to say, your content marketing efforts will fail. The 4 R’s of Ridiculously Great Content can help you create content that works. Read More

I've been having trouble with a sales person.  He's someone I've done business with a few times before.  It started a few months ago. He sold my wife her Read More

Pricing.pricing

Ugh!

It’s a topic that many heart-centered solopreneurs dread because it’s confusing and raises many questions, including:

- “Where should I start?”
- “Will prospects see the value I offer if I charge that much?”
- “Why are some businesses able to charge a high f Read More

The best promotional gifts don’t have to break the bank, and you also don’t have to settle for the typical corporate swag, like custom key chains, pens, mugs, and t-shirts. To give you a taste of the possibilities, here are 15 cool promotional gift ideas for under 10 bucks. Read More