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Over the years, content marketing has gone from “nice-to-have” to “must-have” in terms of brands’ marketing strategies. So what does 2014 hold for this quickly evolving space?

From increased spending to new content-focused roles to social media adaptation, 2014 will be a big year for content mar Read More

Too many businesses spend most of their energy on responding to the details and the crisis of the day vs. what is needed to sustain what’s coming tomorrow. We ignore the important work at our own peril instead of creating vision and key strategies, leading a healthy work culture, building a loyal c Read More

This year, more than ever, we've seen the effect that social media and ever-evolving digital technologies have had on the world. According to an infographic created by Digital Insights, more than 8,000 users "like" a photo on Instagram every second. That totals 691.2 million likes a day. With all Read More

Growing your LinkedIn Networks to produce qualified leads with this 5 minute daily LinkedIn marketing plan for users beginner, intermediate and advanced.

With these simple to follow steps and only 5 minutes a day you will soon be receiving more connection requests, more engagement and have more Read More

Check out this infographic by wearesquared called "You are looking in the wrong place - the most engaged populations aren't where you think they are" - for more latest global internet, mobile and social media statistics. Read More

It’s the holiday season and merriment is in the air. You’re bound to tweet about your latest project or Instagram a party photo or two. But before you get caught up in the seasonal high, safeguard your holiday post with this flowchart. Read More

It is no secret that running a startup involves a lot of money. You cannot establish your own company if you are not willing to spend anything. As an entrepreneur or a business owner, you have to go through the costs of hiring people, renting an office space and paying other overhead costs. But, di Read More

Millennials are the most marketing-savvy and advertising-critical generation ever. For this generation, social media have become indispensable. A recent InSites Consulting study learnt us that they even consider social media as their most important channel, because these channels are most up-to-dat Read More

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers y Read More

It's no secret that video content is the most essential part of internet marketing in today's online world. With 4 billion+ video views everyday and 3 billion hours of video are being viewed each month on YouTube. YouTube has become a perfect opportunity for brands to target their audience. Read More