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The definition of Engagement in social media marketing is sometimes a bit cloudy. I would describe social media engagement as listening, responding and communicating with your social community. Read More

Looking for a one-two knockout punch to your marketing campaign? Commitment and consistency will help build your audience Read More

In his latest book To Sell Is Human; Daniel Pink explores the concept of serving as a more effective mindset and approach for sales professionals to move prospects. He believes we are all selling in some way today. If you are trying to move others, you are selling. Specifically the research strongl Read More

Putting together great creative is only half the marketing battle. Analyzing your data is key to making smarter decisions. Check out these 5 free tools that will help you optimize and refine your web marketing. Read More

There is a reality to conducting business online these days: if you don’t have an active social media presence and some kind of social proof, it’s very hard to get people to pay attention to you or your business. With a totally new business is "buying" some initial engagement appropriate?
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Need premium SEO tools to optimize your website or blog for search? Here are 10 tools you can use for free or cheap for a limited time plus some best practices. Read More

Have you started using Google+ and Google Hangouts to build your personal and business brand for entrepreneurs? Not yet? check out this post, it may help. Read More

Does your small business offer credit card merchant services? Learn how making this investment could be profitable for your business in the long run -- and how you can do it on a budget! Read More

The words you choose for your call to action can have a big impact on whether or not you get clicks. You’ll need to do some testing to find what gets the best response from your audience. To give you an idea of where to start, here are 10 case studies you can learn from. Read More

Sprout Social is a social media integration service that integrates with Twitter, Facebook pages, Gowalla, FourSquare and LinkedIn. They have a 100% free trial, where you don’t even need to give them your credit card number to subscribe. Read More