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In some cases SMBs should consider using personal health insurance plans for their employee benefits. Read More

Is President Obama taking lessons from the Putin PR playbook? The Premier of Russia is notorious for ludicrous photo ops and a clumsy PR strategy that includes releasing Marlboro-man style photos of himself to the media. Read More

At the beginning of my copywriting career, I realized if I didn’t do something every day, I would never succeed. Because I had a full-time job, it was too easy to come home and crash on the couch if I didn’t have a solid day-by-day plan.

Freelance writers face a lot of hurdles, and sometimes it Read More

Will Newman has three strategies for getting “up close and personal” with a potential prospect without getting in his face. Read More

One of the major goals of any event planner is to ensure the guests are comfortable and well entertained. It is also important to consider making the event unique so that it can stand out from the rest. One of the ways of making your event truly special is by having singing waiters perform.
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In episode #14 of the Content Warfare Podcast a man I once described in his comments section as Gangster, the most excellent Mark W Schaefer from Schaefer Marketing Solutions and the {GROW} blog. Read More

I am a big fan of Twitter for business use. I think it’s a great way to promote and share content, keep up with the latest news and updates from my favorite industry blogs, connect with industry leaders and more. Read More

Email marketing is not dead. It is golden. So how do you start building an email list? You need to have people’s email address if you need to reach out to them Read More

There is nothing more inspiring than a success story. Here is one of my favourite stories I would like to share you: The Lego success story. Read More

Many entrepreneurs don't realise that it is actually possible to have too much of a social media presence. It's a common mistake, and it's avoidable. How? Read More