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In this post, Seth Godin shares some tips about the very best way to market your business or product and the very worst way. The best way is to create a remarkable product that people enjoy talking about, one with built in community orientation and a built in viral aspect that people love to share. Read More

Don’t think that Amazon and other huge product sites are automatically “blessed” by Google and get top rankings for their product pages. Take the fight to them and more than likely you will win! Read More

What would they say about your marketing and online presence? Do you look like the real deal, or a potential cyber threat? Read More

Recruiting versus sponsoring – which is better and more rewarding? Some recruiters in the direct sales industry make good money, but people who focus on sponsoring have the ability to make the most money in the direct sales business.
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What are startups notoriously bad at when it comes to marketing? Why do they fail? How can they get better?

I asked some of the top female startup founders to help me uncover the major problems that many early-stage companies struggle with. Read More

Everyone wants to be a storyteller, but sometimes it's not so easy for writers to tell stories in their copy. Can it be done? Read More

In the battle to assign an ROI to social media, HubSpot's Dan Zarrella has created a nifty (and free) weapon, ValueofaLike.com. Read More

A small business owner describes his day.
Last week Paul Cox of SpinLessPlates told us why he is so passionate about getting the right work/life balance as his daughters grow up.
Today he outlines exactly how he runs his own small business to achieve this. Read More

There are different ways to look at innovation. Bottom-up works well for incremental innovations, but a top-down approach is necessary for breakthroughs. Read More

If you operate a small IT service business whether as a sole owner/operator or with several employees, you're probably familiar with national contracting companies and platforms and may have even done contract work for some of these companies either as the majority of your business or during slow t Read More