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I covered Jason Fall's social media event, Explore in OC last week. Top tier speakers talked about best practices, tools and tips for today's digitally driven marketing and social media. Keynote, Peter Kim talked about Social Business. Get the takeaways from Kim, Falls and others from the top four Read More

Whether you sell forklifts or prepare people’s taxes, the time could come when you have to tell your customers, “We did something wrong, but now we are going to make things right.” I’d urge you to visit a special site that Toyota has set up for customers whose cars are subject to product recalls. Read More

Struggling with reasons why your company should blog? Have you wondered what the value of a blog is? Do you wonder what impact a blog can have on business development? The bottom line? Wonder no more! Here are 14 stellar reasons why you should add blogging to your marketing mix. Read More

This is a great post for those who are new to brand storytelling. You'll learn about how to get started with these concrete examples. Read More

There is nothing worse than having to waste time and energy dealing with spam when you’d rather be getting important things done. Read More

How you describe yourself and your business can make a huge difference in the level of your success. When is the last time you took a close look at all of your profiles? Watch this short video on how to create the most effective profiles. Read More

Here are some of the reason on why do I respond to each and every comment on my blog and why you should too: Read More

The world's first Green Investment Bank is being established. The plan is to invest in green business and the green economy and the project has the backing of major heavy weights such as Bank of America Merrill Lynch. Read More

The Dublin Web Summit was held earlier this week. One of my favourite talks was by Joanna Lord from SEOmoz, Joanna had some great insights into how marketers could be doing things differently, and gave the audience 4 great takeaways on how they could improve their Conversion Rate Optimisation (CRO) Read More

Are advertisers contributing to the dumbing down of the media consumer? Why are we paying good money on bad ad budgets? Read More