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Great brands are promises, improve perceived quality and command price premiums. Here are some branding tips you can learn from Jon Stewart and The Daily Show. Read More

College graduates are being told to focus on doing what they like the most. What if that makes them unemployable? It’s graduation season, and honored guests clutching honorary degrees are speechifying at commencements all around the country. In a recent story on National Public Radio, quotes from c Read More

“Are entrepreneurs born or made?” This is one of the eternal questions in entrepreneurship. Some people believe that entrepreneurship can be taught, and that there are skills needed to succeed in business that you can learn. Others, on the other hand, think that entrepreneurship is innate and that Read More

In this episode of the Ms. Ileane Speaks Podcast I explore some interesting strategies to expand your reach on social media. As usual there is a bonus tip at the end. If you enjoy the content, please give the show a review on iTunes. Read More

Most stock market trading is now done by machines. With IBM's Watson now in customer service, machine intelligence just got personal.

How will advanced machine intelligence affect those in the knowledge industry? Read More

Starting a new business is an exciting time. You and your team are full of determination, big ideas and big plans! That energy is well required as rarely does life’s path work in a straight line. Why would we want it to anyway? Read More

Customers make buying decisions every day. Some are difficult because brands all seem the same. Other buying decisions seem to bring them a sigh of relief. Often customers will select brands with attributes that help relieve drivers of stress.
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Despite the hype, many small business owners are having a hard time justifying the expense of a social media marketing effort – and for good reasons. For one, it’s hard to be certain what a social media marketing effort even means. Talk to four social media experts and there’s a good chance you’ll Read More

Interest in launching a successful startup is up again it seems. Perhaps that's due to the news of the recent acquisition of Tumblr by Yahoo last week for $1.1 billion. The purchase is likely to net Tumblr founder David Karp something in the neighborhood of $220 million. Don't you wish it could hap Read More

As more consumers make purchasing at the shelf-edge, it's vital for retailers to know how to make the most of every shopper visit. Here are great tips on how to improve your promotional signage and shelf-edge ticketing and improve your margins in the process. Read More