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If you know me or my blog, you had to know this post was coming. It’s Monday, so you know I’m blogging about Instagram. And Lexus just released a pimp promo commercial for the new 2014 Lexus IS based solely on Instagram photos! So you know I had to write about it! Read More

When it comes to social media marketing, it’s important to remember that this is a new breed of marketing. There are plenty of analogies about how to best describe this marketing relationship. Here’s how I think about my marketing strategy: I am a guest in my audience’s house.And I will act as such Read More

Your social media strategy should be focused on your audience. And as such, you should be posting things that they want to see. But how do you know if you’re posting what they’re looking for? The best way to tell is to look at your engagement. Read More

I was scrolling through Instagram the other day and I came across a photo that gave me that a-ha moment. As a huge proponent for Instagram for businesses I am always looking for new ways that businesses can take advantage of this platform. And one of the companies I follow gave me this great idea. Read More

On Thursday July 10th, Instagram delivered the final blow to Vine. Ok, that might be a slight exaggeration but it’s kinda true! When Instagram first launched their video functionality, the one thing working against them was the fact that you couldn’t embed the videos on other sites. But now you can Read More

The key thing to remember about social media is that it is all about being social. Being social means connecting, networking, interacting, and talking to people! So why is it that so many of us are scared (or intimidated) to connect with certain people? Read More

I’ve been advocating the use of Instagram for a while now and I keep getting asked the same question: Why should we be using Instagram? So, here are the 10 reasons why you should be using Instagram as part of your social media strategy. Read More

As a business in the modern age, maintaining a Facebook Page isn’t an option unless you want to become irrelevant quickly. Read More

Mari Smith is a phenomenon in my eyes, and I’m sure for lots of other people too. Her warm and approachable persona comes across on Social Media which is a feat in itself as it can often be blamed for hiding a true personality. Having grown a large following on all the Social Media platforms Mari s Read More

When it comes to business professionals, LinkedIn is probably one of the best platforms out there. Unfortunately, many people are still struggling to leverage it successfully. Why can't I make it work for me, is a question I often hear and read. I will answer with this: mistakes. Read More