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It would seem that with all the business and financial experience amongst the six sharks on the popular reality show Shark Tank–a show that features business pitches from entrepreneurs who are looking for an investor–they would be able to sniff out the entrepreneurs who have potential every time. A Read More

Instagram is all about sharing photos. And getting people to see your photos. One of the best ways to do this is to use hashtags on your photos to increase their visibility in searches. But there is definitely a hashtag etiquette that needs to be observed and adhered to. Not that everyone does this Read More

Many businesses thrive on the integrity and credibility of their owner and his/her employees. Credibility is hard to come by when you’re on a tight budget. Sure, you can interact with customers face-to-face, but what about building digital credibility? Read More

Sometimes I think the concept of professionalism is being lost in social media. There is a certain etiquette that is expected. One aspect of this is that we should be likeable and approachable. However, I’m seeing complainers, depressing posts, raging antics, and downright sad behavior. Read More

The whole point of Instagram is photos. Your photo is the real purpose. Therefore, it’s important to create great photos in your stream. The great thing about Instagram, is that it gives you most of the tools you need to create stunning images every single time! Read More

I was scrolling through Facebook last week and I came across this post from Lexus. Immediately, I got excited! Granted, I wasn’t excited so much for the content but for the way in which Lexus utilized a customer post for their own genius marketing post. THIS is what good online marketing looks like Read More

I recently started meddling around with Instagram, trying to find out what it was really all about. OK, so I realize I’m probably behind the eight-ball on jumping on this bandwagon. But I’m here now and making up for lost time! Read More

So you’re on social media sites and you may even have a blog. Great! But I ask you one simple question: Why? Why are you here? Why are you using these sites? What is your end goal? What are you doing here? Read More

When it comes to blogging, we all inevitably find there are those days where we just plain don’t want to write. Even the most seasoned bloggers experience these days. To be honest, I’m writing this blog because I’m having one of those days… Read More

The baby boomers are being replaced. I’m not saying advertising shouldn’t still target this demographic, but it’s time to start thinking about the future. The millennial generation is the largest generation of all time. They are larger and more influential than the boomer generation ever was. Read More