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Social Media is a scalable, distributable and steroid-enabled version of word-of-mouth marketing. If leveraged right, the viral effect can be immense. Read More

The weekend is the perfect time to engage your customers and prospects around your small business. During the weekend consumers have time to shop. Take advantage. Read More

There are times when the tasks associated with running two blogs and consulting become quite demanding. I realized early on that if I wanted to be able to handle everything effectively, I was going to have to plan and create Read More

Last Wednesday (8th Sept) I decided to set up my own business trying to help other small businesses with my experience. I’ve been doing this for a long time but a friend pointed out that I could do this and actually get paid too – who’d have thought! So Sian’s was born. Read More

Facebook advertising can be a great way for small businesses to drive awareness, generate leads, or gain more Likes. Learn how with this in-depth guide. Read More

Nicholas Negroponte, Director of the renowned MIT Media Lab, a frequent contributor to Wired, wrote a book titled “Being Digital” in 1995. His basic premise is that atoms (physical things) will be rapidly converted to bits (binary streams of data) and distributed over high-speed packet networks (th Read More

As a cash-strapped small business owner, I had to come up with creative ways of promoting my business. And by creative, I mean free :) And no, this is not going to be another post on how to use Twitter, Facebook... Read More

The important thing to remember here is that just because you may be a small business or even an entrepreneur, companies and entities or every size are at risk of losing PR credibility when something goes wrong – in a big way Read More

Reach and relationship have become the branding currency of today.
How you communicate your brand to your market will determine your success Read More

Blogs are no longer function as journal - they are now branding tools for personal or business branding. How to use blogs for brand evangelism purpose Read More