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You could call them motherhood statements, such as never discount your price or all small businesses must be on Twitter. It may seem easier and safer to just go along with these statements and follow what is said. The problem is if you automatically do this it can stop innovation and opportunities. Read More

If you’re determined to expand your sales this year, you’ve probably brainstormed creative ways to achieve your goal. Ideas like breaking into new territories, adding to your products or services or expanding your team so you can serve more of your market are probably on that list. But you may not Read More

If you’re marketing your business’s products or services as environmentally friendly, you’d better watch out. According to the latest Cone Green Gap Trend Tracker survey, Americans strongly disapprove of companies whose green marketing efforts are less than honest. Some 71 percent who will stop buy Read More

Blog Interact is a niche social bookmarking site dedicated for bloggers so that they can come together, submit their content and “interact” with one another. Join us if you want to get recognised and generate traffic to your blog. Read More

There have been a few blog posts here on Blogging Bookshelf that I’ve been a little nervous about publishing. That nervousness usually stems from me not knowing how my readers are going to react to what I’ve posted. The funny thing is that those posts are the ones that end up getting me the most tr Read More

As the IRS continues its efforts to close the “tax gap,” small businesses may be at an unfair risk of getting slammed. A new Office of Advocacy study found that small firms are disproportionately affected by steps the IRS is taking to close the tax gap. Read More

Think about the world’s most recognizable and successful brands. Their accomplishments came through great trial and error, genius ideas, exceptional execution of these ideas, and faithful adherence to their culture Read More

No matter how profitable your corporation is, earnings are diminished by the taxes that have to be paid on the profits. Here are three perfectly legal ways to receive income on which no taxes are paid. Read More

Although there are a lot of free resources for small business, sometimes it does feel like information overload. It can get confusing on what are the right marketing strategies and tactics to action and what can happen is no action.New section of the website now open. Read More

Should you write content for search engines or visitors? You need traffic from Google but it's got to be useful or your site won't convert, won't sell. Here's a quick look at this false dilema and how to make search engine friendly content that users love. Read More