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Advertising is just one part of marketing and the people that I mentor know that they will have to invest a portion of their budget in it at some point. Thought through - it can work incredibly well for business, rushed - and it can have little or no effect and waste your budget... Read More

People often misjudge the difficulty of starting and managing their own business. There are some exceptions to the rule but on average the 1st year of any new business is a make-or-break period and the accompanying stress can be very difficult to handle. Decisions that are made in the first year of Read More

Fight Club Meeting are those kind of meetings that can boost productivity. They're messy, bloody, and raw but at the end they're much more effective than those professional ones. Find out why... Read More

Is it ever okay to call someone stupid? Read this post for a mini case study on how NOT to gain influence through your business communications. Read More

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Small business owners have an opportunity to take advantage of several great technologies to broaden their local reach and position themselves as the big fish in their respective small pond. Read More

By Karen Axelton A few weeks ago I was at an event where just about everyone was whipping out their iPhones. The group of mostly twenty-somethings was using them for everything from tracking a pizza order to playing a trivia game to looking up song titles. Read More

Wondering where to put those limited marketing dollars? John Mariotti, ex-CEO of Huffy and Rubbermaid Office products speaks from experience. Follow his easy to understand and logical steps toward profitable marketing. Read More

Small business owners and entrepreneurs are leaders in the true sense of the word, exploring unknown territory and creating a new landscape that has never Read More

Social recruiting has taken the US by storm and most recruiters in that part of the world now believe this is a revolution that has come to stay as part of the industry... Read More