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From fan-to-fan interaction to entertaining and rewarding fans, Facebook fan pages allows many opportunities to engage with customers and solidify a business’s presence in its niche. Any social media plan is incomplete without a Facebook fan page and here’s why. Read More

How my wife and I improved the conversion rate and optimized our online store using Google Adwords and Google Analytics. Read More

You may be alienating some customers without knowing it. And in this era of instant communication, it’s easier than ever for customers to share their horror stories and damage your brand’s reputation. Use these tips to avoid sending unintended messages while boosting your customer relationship-buil Read More

Burnout can become a downward spiral — use this fast, easy 3 step process to overcome burnout and get back at the top of your game! Read More

Today's show is a full audio recording of Chapter 1 - The Guerrilla Social Media Marketer's Path. It includes the 10 Personality Traits of a Guerrilla Social Media Marketer. Here's a brief overview of the 10 traits: 1. Immune to hype: There is a lot of hype around social media. The Guerrilla search Read More

1. Stop talking about your products and services and create valuable content.

2. Increase conversion rates on your landing pages by improving your buttons.

3. Build your thought leadership and digital influence through transparency.

4. Demonstrate commitment and increase your digital inf Read More

We would all love it if everyone who visited our website opted in to it somehow via RSS, social media, e-newsletter, etc. Having someone opt-in to your website means that they are committed to your website because they like what you are doing. There are a lot of things that can affect your opt-in c Read More

Is it possible that being good is not good enough? You might have the best thing since sliced bread but did you know that for 15 years after sliced bread was invented, nobody bought it? You build a business by spreading your message. In today's world of social sharing is it better to be bad or b Read More

Every young entrepreneur is strapped for cash yet looking for all the same products and services that big companies use.

It is important to look professional yet also squeeze every penny when starting out. Read More

Why taking shortcuts and doing what is cheap and easy may not be the right thing for your business. This article was written based on some questions that I recently received by my blog readers Read More