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Facebook has proved to be a very important tool for the 1.5 million local businesses that are on it but what happens if it turns against you? Last week, Nestle got into a sticky situation on their Facebook page.
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Social media could be seen as a way of removing knowledge power with the prevalence of sharing. Is this the case? Or is it enhancing knowledge as power? Read More

We talk about the importance of seasonal holidays and timely angles in the PR Toolkit for Small Business, so each of the following topics are angles that are relevant to April in short term planning. Use these ideas to help generate possible stories for your company you can develop to pitch a reporter during the month of April. Read More

Small business owners are notorious for burning the candle at both ends as they struggle to meet all of the demands placed upon them as they build and develop their businesses. This article provides tips on how to prevent your personal battery from going completely flat and bringing your business to a grinding halt. Read More

There's no denying the amount of interest in green matters - So how is it that despite all the environmental publicity, are we still failing to swap black for green and embrace green marketing? Read More

We put a lot of time and effort in trying to come up with a great idea - something unique and original that will cut through and garner attention. But maybe searching for a great idea isn't such a...great idea. Maybe that great idea is just going to waste your valuable resources? Read More

A lot of the focus today is on what marketing tactics and tools you should use and it is a little like one size fits all. All of them have a place, but the trick is understanding if they are right for your customers and your business. Marketing tactics should be chosen last, here are marketing tips to show you how. Read More

Is Your Ego Too Involved in Your Business?
Entrepreneurs often decide to start their own business to bolster their ego. The ego is part of self-esteem and protects you from getting hurt. But ego shouldn’t be the sole motivator to start your own business. You might think that running your own business gives you control of your destiny. But look closer- the desire to control your destiny might be Read More

Marketing podcast with Andrew Mason (Click to play or right click and “Save As” to download – Subscribe now via iTunes

This week’s guest on the Duct Tape Marketing Podcast is Groupon founder Andrew Mason. Groupon is a very unique service that allows individuals to collectively buy discounted, local products and services as long an enough people do it. Read More

Steven S. Little, author of Duck and (Re)Cover: The Embattled Business Owners Guide to Survival and Growth, shared three ways business can rise above the turbulence in this economy. Read More