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Deep linking is essentially internal linking within a website. Most business owners that are non-Internet marketers don't get the value of deep linking. Here's a blog post explaining why you should deep link and how can you do the right thing when it comes to this part of search engine optimization. Read More

Decision point. We know that having a vision for your organisation is more than a fantasy of what the business could be. It sounds so grandiose... Read More

One of St. Patrick's legendary feats is that he chased the snakes off the island. Although all evidence suggests that post-glacial Ireland never had snakes, the symbolic nature of this historic account can be equally applied to your small business.

Every business has its snakes. Those barriers, big or small which are preventing it from reaching the next level, from gaining more market share, r Read More

This is a presentation on 10 startup to-dos – things that people should think about when starting a company. Read More

A patient pamphlet for a popular antibiotic lists the following possible side effects: seizures, arrhythmias, increase in intracranial pressure, hallucinations, cardiovascular collapse and death from anaphylactic shock. Nowhere does it mention it can save your life. "Fear Factor" is a Great TV Show, but in blogging and Marketing, positivity wins the day! Read More

Top 100 Fortune Companies puts together the most respected and renowned names, which also have access to the best resources due to the large budget they have in hands to manage. Read More

It might not make sense to make your content available to anyone that wants to use it. Read this post to discover 8 ways giving stuff away could actually improve your revenue flow. Read More

It seems like everywhere you turn, businesses are doing everything they can to gain your attention. Found a humorous video online? There’s an ad for that. Just downloaded a free piece of software? There’s an ad for that too. Searching for an answer to a question you have? Well, there are ads for those as well... Read More

Ireland is known as the Emerald Isle, where there are forty shades of green. With the week that’s in it and St Patrick’s Day being celebrated the world over the focus is on us this week. I got to thinking, which shade of green is your attitude to your business? Read More

You see it all the time, great marketing communication messages that romance you into subscribing to newsletters, membership sites, products or services. It’s a bit like the early stages of dating if you think about it, lots of sweet talk. When you unsubscribe you realize the communication messages were just fluff.
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