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The time has come to plan your small business Website. But where do you start to make sure the content you want is in place and that the Website offers and does what you want it to. Beyond the technical design of your Website, what do you want it to say or to do for potential customers. Here is a place to start from Elaine Grant of Muddy Dog Media Read More

To state the obvious the more you know how your customers think, feel and behave the more successful you will be with your marketing. It takes out the guesswork. Like any relationship it takes time and commitment to gain a deep understanding of your customers. Here is a quick survey for you to take to see how much you do know. You may want to inclu Read More

Social Media is a like nuclear explosion these days. High speed internet reach increases everyday and more people use internet. Facebook users increase everyday, Twitter registers 18 million new users every year, and Google wave is on the horizon. Everyday bloggers publish about 900,000 blog posts on thousands of blogs around the web, or 700 millio Read More

Last week I took some heat from several people in response to a press release put out about a SMB survey done through MerchantCircle. The release showed a large percentage of survey respondents adopting social media for marketing purposes. The release and the related post were clear that the survey population was ahead of the curve (”active” Merc Read More

Why not take advantage of marketing to one of the largest demographics-the baby boomers? Get insight into what makes this audience tick and what products and services they want... Read More

Going green with your small business has advantages, even more so in a tight economy. Learn how to use green business practices to sell your product or services while improving the environment... Read More

The USA is the great melting pot of people from many cultures — and it is that melting pot factor that helps drive the innovation taking place today. In my earlier post, Five Reasons Why America Is A Great Place to Run a Business, I listed one of the success factors as follows: Read More

This time round, Coca Cola is taking an interesting and bold approach towards social media use. Read More

Mickie Kennedy, founder and CEO of eReleases, cites four strengths of press releases, a tool that should be in any company's recession survival kit for building brand awareness. Read More

I had a driveway moment this morning in the Panera parking lot. I was just about to turn the ignition off when Scott Simon (NPR Weekend Edition Host) mentioned that his next interview was going to be with Jared Cohen, the State Department's point person on social media and youth issues. This interview took place in Mexico City, where Jared is cu Read More